1. Introduction to Your Services

Briefly introduce yourself as a certified Personal Trainer Specialist (Canfitpro) and explain how your background in mental health enhances your approach to fitness.

• Highlight the mind-body connection and how fitness plays a role in mental well-being.

2. Services Offered

• Personal Training (one-on-one, virtual, or in-person)
• Fitness Assessments (strength, flexibility, endurance, mobility screening)
• Custom Workout Plans (tailored to goals like weight loss, strength building, injury recovery)
• Mindful Movement & Stress Reduction (incorporating movement for mental health)

3. Who Can Benefit?

• Individuals looking to improve their physical fitness and mental well-being
• Those struggling with stress, anxiety, or burnout who could benefit from movement-based approaches
• Clients seeking a holistic approach combining mental health support with physical activity

4. Your Unique Approach

• Emphasize your dual expertise in fitness and mental health.
• Focus on sustainable, functional fitness rather than just aesthetics.
• Offer a safe, judgment-free space for clients at all fitness levels.

5. Call to Action

• Encourage potential clients to book a free consultation or sign up for an initial fitness assessment.
• Provide an easy way to contact you or schedule a session.

n holds a BA in Psychology (Honours), Bachelor of Social Work and a Masters of Social Work Degrees.  He has worked across Canada as a Clinical Supervisor and mental health professional in frontline, management and senior leadership capacities. Shaun shifted into Life Coaching as he wanted to focus more on helping clients who are ‘stuck’, move forward and achieve their personal and professional goals. He also works with mental health professionals in other provinces and territories virtually to provide clinical coaching and works as a professional speaker delivering psycho-educational training and motivational workshops.

With 20+ of experience as a mental health professional he is currently directing his attention to growing his Life Coaching practice internationally and has been engaging clients from several other countries.  Among his areas of experience are:

Shaun is an interactive, motivational, dialectical and solution-focused coach. His coaching approach is to provide support and practical feedback to help clients effectively address personal life challenges and to make forward progress in achieving their goals and objectives. His mental health background allows him to seamlessly integrates complementary methodologies and techniques (CBT, ACT, Narrative, quantum psychology, mindfulness, MBCT, etc. ) to offer a highly personalized coaching approach tailored to each client. With compassion and understanding, he works with each individual to help them build on their strengths and attain the personal growth they are committed to accomplishing.

Shaun is an avid martial artist with over 30 years of martial arts experience in Goju Ryu Karate, Aikido, Kickboxing and traditional Japanese weaponry. Shaun attributes much of his success in mindfulness practices and mental resilience to his martial arts practice.

Shaun has also worked as a first responder and had been a volunteer paramedic and firefighter who has worked in remote communities in Northern Canada.